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Guinness PRO14 launches own OTT platform

PRO14 TV allows fans to watch the Guinness PRO14 Finals Series live

The Guinness PRO14 has unveiled an OTT platform in partnership with StreamAMG, becoming the first major rugby union to launch its own streaming service.

PRO14 TV goes live in time for the Guinness PRO14 Finals Series, allowing fans to watch all the action as it happens. Viewers can choose between flexible packages, pay-per-view passes for individual games or weekend passes. Traditional monthly and seasonal options will also be launched for the 19/20 season.

In addition, the service will offer free registration-led access to clips, highlights, full-match replays and a range of exclusive content.

The service is based on StreamAMG’s MediaPlatform video management system and feed-based distribution solution CloudMatrix, while CloudPay handles end-user payments and subscription management.

Pro14 Rugby commercial director Dermot Rigley said: “To be the first major rugby union tournament to launch an OTT service is in keeping with our commitment to innovation and a commitment to embrace new technologies.

“Since expanding the Championship into South Africa in 2017 we have experienced significant growth across all metrics including attendances, social media engagement and, of course, signing record-setting broadcast deals earlier this year.

“We are looking forward to bringing the excitement of Guinness PRO14 rugby directly to supporters of our clubs. To deliver this we are extremely pleased to be working with StreamAMG, who have a strong track record in the sector. Their technical expertise was very much in evidence throughout the selection process,” he added.