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Globecast signs Digital Media Hub deal with Tour de France organiser

Amaury Sport Organisation will use service to provide clips for its numerous events

Globecast has announced a multi-year agreement with Amaury Sport Organisation to provide clips for its numerous events.

ASO will use Globecast’s Content Marketplace, part of Globecast’s Digital Media Hub, for clipped content sharing. The company organises events including the Tour de France, Vuelta a España and Paris Marathon. It provides content to TV channels and the wider media.

ASO trialled a version of Content Marketplace at last year’s Rally Dakar, and has now signed a multi-year agreement to use the media management and content sharing platform across multiple events. Using a specially designed website, content is transcoded to multiple formats and then clipped. File data can then be associated with the video: for example, scripts, cue sheets or a press kit. Access and rights management is also handled, via a simple user interface, with download and viewing statistics available.

François-Régis Grenot, VP sales France at Globecast, said, “Using Content Marketplace, ASO is satisfying the ever-growing number of their customers who want their content via a simple-to-use system that is highly automated. We developed Digital Media Hub, of which this is a key part, over several years and it’s now a very evolved platform. We’re so pleased that a customer of this stature is benefiting from our expertise.”