Geek & Sundry will launch its own SVoD service later this year.
Alpha, created by parent company Legendary Entertainment, has been built as a standalone membership video platform, which will offer exclusive content from Geek & Sundry, as well as from sister brand Nerdist.
It will also offer interactive content.
Programming details have not been released, but will include “live programming with celebrities, gameshows where you could be the contestant, and scripted stories where you will have a hand in the outcome”.
“I’m thrilled to have Geek & Sundry unified with Nerdist under this innovative new platform that provides an environment for fans to celebrate the things they love in a way not seen before,” said Felicia Day, Geek & Sundry founder.
Day, who appeared in Buffy the Vampire Slayer and Supernatural, created Geek & Sundry in April 2012 as a YouTube channel and multiplatform studio for geek culture.
It now holds 1.4 million subscribers, and was bought by film and TV producer Legendary in August 2014.
Nerdist, meanwhile, began life as a Chris Hardwick (The Talking Dead) geek culture podcast, but has expanded to become a premium YouTube channel and a TV series on BBC America. It became part of the Legendary group in 2012.