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French retailer Carrefour goes OTT

Carrefour, the second biggest retailer in the world, launched a new multi-platform entertainment service.

Carrefour, the second biggest retailer in the world, launched a new multi-platform entertainment service. The company has partnered with OTT platform provider Saffron Digital, using Saffron’s UltraViolet platform, to create Nolim Films which went live in France this week.

Initially available on smartphone, tablet, television and computer, Nolim Films features Hollywood blockbusters including Gravity, Godzilla and Edge of Tomorrow; and TV shows including Gotham, The Walking Dead and Arrow; as well as local French content. Customers will be able to rent and/or buy UltraViolet and non-UltraViolet content which will be automatically added to their digital library. They can then stream the purchased content directly to their connected devices or downloaded for offline playback.

Nolim Films will also enable customers to redeem UltraViolet codes. This will give them free digital copies of movies purchased on DVD or Blu-ray Discs that have the UltraViolet logo on the package.

Noël Prioux, executive director of Carrefour France, said, “Our clients’ consumption habits are constantly evolving. With Nolim Films, we will address their expectations and new uses of video. This new offer is part of the brand’s digital strategy, which relies on the complementarity of our distribution channels.”

Using its OTT platform, Saffron Digital designed and developed the complete multi-platform UltraViolet service. The solution includes content preparation; content management; storefront services; application design and development; a digital locker and UltraViolet integration; as well as a player.

Jason Keane, CEO of Saffron Digital added, “We are delighted to be involved in the launch of such a monumental service. As well as offering its customers a new and exciting entertainment experience, Carrefour is securing its place as one of the world’s leading entertainment retailers. As one of the biggest UltraViolet services to launch in Europe, Nolim Films will no doubt be instrumental in driving digital media adoption throughout the region.”