Output Group's Found Studio has unveiled London's first room-scale VR demo studio.
Based in Farringdon, the studio has been built to help brands better understand the potential of virtual reality, and to showcase Found's latest project, Vanishing Act.
This will be Found’s first exploration into room-scale VR, which allows users to move around a room with the headset on, using hand controller to react with scenes.
Marcus Moresby, creative director, Output Group, said: "Not many people have the luxury of space within their home, so this type of VR is largely unused. The end result is a much more immersive, transportational experience. We’re exploring the technique and testing it to its limits."
The Vanishing Act VR experience takes users on a surreal adventure into the mind of scientist, Dr Pelham, who has mysteriously vanished. His memories and dreams have been recorded onto his computer, and users will descend into this world to try and discover clues as to his whereabouts.
The unique studio is now open for brands to experience and is available to book by the hour. The demo studio will showcase both projects created by Found VR, but also other projects that really demonstrate the power of VR.
Ian Hambleton, CEO, Output Group, added: "VR is something that’s much better experienced first-hand, rather than shown on a screen, or in a case study. We are inviting clients into the demo space to try out the technology and see the possibility for their brands".