Eurosport says it saw a huge increase of streaming on its OTT service during this year’s French Open.
According to the broadcaster, 2019 saw a 31 per cent increase in unique views via its dedicated over-the-top (OTT) video streaming service, Eurosport Player, and the Eurosport app compared to 2019.
The average viewing time via the Eurosport Player was 45 per cent longer than last year; while Eurosport.com – including both website and app – experienced 25 per cent more unique visitors compared to the 2018 event.
Eurosport’s linear channels also saw a rise in viewers with Eurosport 2 reporting a 15 per cent growth in average live audience overall, with the local Eurosport 2 channels in the Netherlands (+213 per cent), Poland (+26 per cent) and Spain (+97 per cent) – including the best ever audience for the men’s final in the country – experiencing significant year-on-year increases compared to 2018. There was a similar trend on Eurosport 1 with double-digit growth in France (+21 per cent), the UK (+17 per cent) and Norway (+50 per cent) – where the two finals delivered the highest ever ratings for tennis matches in the territory.
Commenting on the results, Dave Schafer, SVP Sports Content, Operations and Planning, said: “It’s great to see that tennis fans across the continent are engaging so passionately with our content and coverage and the results are clear evidence that our increased consumer focus is paying off. Our multi-screen content strategy is driving video and streaming growth but our short-formats are also translating to TV and entertaining traditional audiences.”
“Year-on-year growth in key markets, on both digital and linear, underlines that Discovery and Eurosport is committed to engaging and growing audiences on all platforms and all screens. Discovery and Eurosport combined have the unique ability to optimise distribution and live sports coverage across all platforms – free-to-air, pay, OTT and digital – and can deliver the biggest and most engaged audiences.”