Telco EE has announced it has signed deals with Amazon Prime Video and MTV Play to offer both new and existing customers free access to their apps.
Both video services will be available for six months to customers who are on a pay monthly deal with EE.
EE said customers will be able to use their Amazon log-in details across multiple devices including handsets, tablets, compatible TVs, gaming consoles, or Fire TV device. MTV Play will be available on mobile or tablets.
The company is also launching a new Video Data Pass allowing customers to stream content without having to worry about their data allowance on Netflix, Prime Video, BT Sport, MTV Play and TVPlayer. The pass is available for £8.99 per month, on a flexible 30-day rolling contract.
Marc Allera, CEO of BT’s Consumer division, said: “In offering all EE pay monthly mobile customers Prime Video and MTV Play access, in addition to BT Sport and Apple Music – we’re providing them with a wealth of great entertainment they can experience in more places thanks to our superfast 4G network, and soon to be launched 5G service.”
Tech, media and telco analyst Paolo Pescatore from PP Foresight said the move supports EE’s vision to offer customers a broad range of services and is a step in the right direction. “Furthermore, it underlines the importance among content and media owners like Amazon and Viacom to work more closely with telcos to reach new audiences,” he continued.
“People’s insatiable appetite to watch video clips on the move is showing no signs of slowing down. With faster and more reliable connections inside and outside of the home, this will only proliferate. And with the arrival of 5G people will be streaming more content rather than downloading for offline viewing.”