Comcast has launched DOGTV, the world's first VoD offering created specifically for dogs, on its Xfinity on Demand service.
DOGTV aims to combat dog boredom, separation anxiety, hyperactivity and more in stay at home dogs.
The linear channel originally launched in 2012 and is now distributed in the USA, Japan, Germany, France, South Korea, China, UK & Ireland, Netherlands, Portugal, Luxembourg and Israel.
Programmes on the new VoD service cover multiple categories, including relaxation, stimulation, and exposure, and are driven by expert-driven research.
"The secret life of pets is not so secret—dogs need entertainment and enrichment, just like humans. The new DOGTV offering with Comcast has content with auditory and visual stimuli designed just for dogs, and we also have programming for their pet parents as well," said Gilad Neumann, CEO and co-founder, DOGTV.
"With our new video library, subscribers are in control of what type of content they want their dogs to watch, making it easy to pick and choose the programs that are best for their pups. We're confident that pet owners' guilt will subside when they leave the house knowing that their dog is watching expert-curated shows that are tailored to their dog's personality and needs."