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Disney+ ‘will have more subscribers than Netflix’

JP Morgan analyst predicts Disney's new streamer will win the battle for eyeballs

Disney’s forthcoming SVoD service is predicted to beat Netflix in terms of subscribers according to new analysis from JP Morgan.

Alexia Quadrani told clients to expect the service to eventually draw 160 million subscribers from around the world, more than Netflix’s current 139 million.

“While there is little question there are more direct-to-consumer services today than ultimately should survive, we have no doubt that Disney+ remains on the short list of products that should prevail longer-term,” said Quadrani. “Our confidence in the resilient success of Disney+ comes from the company’s unmatched brand recognition, extensive premium content, and unparalleled ecosystem to market the service.”

“Disney has already shown some disposition to forego short-term revenues in order to develop the streaming business, by pulling content from Netflix once its contract expires at the end of the calendar 2018 film slate,” continued Quadrani. “While Disney management has not yet commented on a specific price, the company has stated that Disney+ will be ‘substantially below’ the price of Netflix.”

Disney+ is expected to launch later this year.