A new report says Disney Plus’ iOS and Android apps were downloaded 15.5 million times in the first 13 days of the SVoD’s release.
According to Apptopia, which cited its own telemetry, the apps averaged 25.6 million sessions a day, and have driven $5 million in in-app purchases.
The report said the figures show “people are highly engaged with the mobile app” but Disney Plus has yet to eat into viewing time for Netflix, Amazon Prime Video and HBO’s mobile apps.
It also said most viewing will happen on larger screens. “For this type of service, mobile downloads come second,” with only 32 per cent of Disney Plus subscribers downloading mobile apps on the first day. “Most people install Disney Plus on their Roku or Apple TV first.”