Discovery will launch a new streaming service dedicated to all things golf next year.
Discovery signed a $2 billion deal with the PGA earlier this year that will run for 12 years. It encompasses 2,000 hours of live action from the PGA Tour, including live coverage from the main PGA Tour events, and almost 150 tournaments in all, including the Players Championship, the FedExCup Playoffs and the Presidents Cup.
GOLFTV will replace the PGA Tour Live streaming service in international markets. The coverage of live events will launch in Australia, Canada, Italy, Japan, Netherlands, Portugal, Russia and Spain in 2019. Poland and South Korea will follow in 2020, and Belgium, China, Germany and South Africa in 2021. In 2022, GOLFTV will launch in Britain, Denmark, Finland, India, Norway and Sweden. France will launch in 2024.
As well as live coverage, the service is expected to include programming such as analysis, equipment reviews, course reviews, and travel.
Alex Kaplan, president and general manager, Discovery Golf, said: “Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day. Unveiling the new GOLFTV brand is an exciting next step in our journey.
“Building on Discovery’s heritage of real-life storytelling and direct-to-consumer platform experience, we’ve already established a world-class GOLFTV team. With work well underway, our carefully considered plans will allow us to continually enhance GOLFTV as we roll-out and further develop the product.”