CNBC International is experimenting with social media streaming with a trial run of Street Signs.
The business and financial news channel is streaming the daily morning show via its Facebook page throughout the week.
Following the trial, the network will make a decision as to whether the daily Facebook Live stream will become a permanent feature.
John Casey, head of news and programming at CNBC International, said, “Alongside surging traffic from our core C-Suite and investor audience, we have noted a marked increase in the number of millennials using our product.
“They are mainly consuming social content via mobile and tablet. Our Facebook Live trial will allow our digital native audience to trial our TV product for the first time.”
During the TV ad breaks, the CNBC International social media team will deliver a range of ‘immersive’ content over Facebook, giving viewers a behind the scenes look at the CNBC headquarters and introducing its journalists.