Channel 4 has relaunched its VoD service All4 with a new ad-free option.
All4+ was first launched as a small-scale test at the end of 2018 and is now inviting more viewers to register for the trial which will enable them to watch Channel 4’s suite of content without adverts.
The main All4 service has also undergone a design refresh; a new iOS app has also been launched. The iOS upgrade enables viewers to start programmes again when watching live and to stream audio described content on iOS for the first time.
Richard Davidson-Houston, head of All4, said: “We’re innovating on all fronts. The classy new visual identity will help Channel 4 to stay front of mind in Video-on-Demand and the scaling-up of the All4+ trial shows that we’re getting serious about a paid upgrade to the free service.”
