Fox Sports is to kick off the 2016/2017 Bundesliga season in live virtual reality (VR).
In collaboration with NextVR, the broadcaster will deliver Bayern Munich vs Werder Bremen from the Allianz Arena on 26 August.
It marks the first time the Bundesliga will broadcast live to an international audience in virtual reality.
“We are thrilled to continue our relationship with Fox Sports and for the opportunity to produce a Bundesliga match,” said Brad Allen, executive chairman, NextVR.
“We are excited about the growing diversity of NextVR’s content portfolio as we continue to provide international sports fans with a wide array of options including the opening game of the Bundesliga season.”
Seven cameras will be placed throughout the stands, along the sidelines, midfield and behind the goal.
“The pipeline for captivating content in virtual reality keeps growing as we work with NextVR, and the Bundesliga match is an opportunity to provide fans with immersive content in the world’s most popular sport,” said David Nathanson, head of business operations at Fox Sports.
“Providing early adopters of virtual reality with content in new markets allows fans globally to be a part of the action and take their viewing experiences to the next level.”