New streaming service BritBox has added content from Viacom’s Channel 5 and Comedy Central.
Under the agreement, content from Channel 5 can appear on BritBox following a 30-day catchup window on the channel’s VoD platform My5. Comedy Central will contribute a selection of its British-produced shows.
BritBox is due to launch to UK viewers by the end of the year.
“We are thrilled to announce that another British public service broadcaster is joining BritBox, ensuring that we offer viewers the very best of British creativity across a variety of genres,” said Reemah Sakaan, group launch director for ITV SVoD.
Arran Tindall, senior vice president of commercial and content distribution at Viacom International Media Networks, said: “Under Viacom’s ownership, we have significantly increased Channel 5’s investment in original UK content and we’re delighted to bring our popular homegrown content to an even wider audience through BritBox, alongside a selection of Comedy Central’s much-loved UK programming.”
ITV said it is in discussions with other potential partners to provide content and to distribute BritBox to viewers.