Brightcove has launched support for the Hybrid Broadcast Broadband TV (HbbTV) standard, enabling broadcasters to combine over-the-air broadcast and IP delivery to publish personalised video and interactive TV experiences to users on connected TVs and set-top boxes.
The company is rolling out support in its Video Cloud online video platform for common encryption (CENC) packaging, Microsoft PlayReady and Marlin digital rights management (DRM) license serving, and multi-bitrate MPEG-DASH encoding.
“HbbTV enables service providers to enhance the standard linear broadcast TV experience through personalisation, enabling any broadcaster, including free-to-air providers, to deliver rich, interactive experiences to their customers,” said Anil Jain, SVP and GM, media group at Brightcove. “The Brightcove Video Cloud HbbTV solution enables the next generation of interactive TV by providing full support for the video workflow for HbbTV, making it easy for broadcasters to extend existing online video workflows to TVs and set-top boxes.”
The HbbTV standards aims to take advantage of the adoption of HD TVs and wide-scale availability of broadband internet connections, to improve user experience. Applications are broadcast with standard linear TV by broadcasters to internet-connected televisions. Applications then access additional applications, data and non-linear video content from the internet via the IP connection.