BBC Worldwide has launched BBC Player in Malaysia.
Malaysia will be the second country to receive the service following its "successful" launch in Singapore last year.
The multi-genre SVoD service is available exclusively to subscribers of Telekom Malaysia Berhad’s (TM) IPTV service, HyppTV.
HyppTV viewers will gain access to BBC Worldwide’s global brands – BBC First, BBC Brit, BBC Earth, BBC Lifestyle and CBeebies, alongside BBC World News.
Paul Dempsey, president, global markets, BBC Worldwide said: ‘To launch BBC Player in Malaysia so soon after its successful introduction to Singapore is testament to both the very high quality of this product and the digital demand for our programming.
"This latest launch clearly signals the potential for Player to offer something new to our partners and audiences in further markets."
Jeremy Kung, executive vice president, new media, Telekom Malaysia, added: “As the largest IPTV service operator in the country, we remain committed in improving our service with the latest innovation and looking for ways to delight our viewers with more exciting offerings.
"Our latest partnership with BBC Worldwide to launch BBC Player will allow us to super serve our viewers with quality content from the BBC that they can watch anytime, anywhere, true to TM’s promise of ‘Life Made Easier’.