AT&T has launched its OTT TV service DirecTV Now, along with two other streaming options – FreeVIEW and Fullscreen.
DirecTV Now will offer four packages with a starting price of $35 for 60 channels, branded as ‘Live a Little’. Other packages – 'Just Right', 'Go Big' and 'Gotta Have I't offer 80, 100 and 120 channels for $50, $60 and $70 per month respectively.
HBO and Cinemax channels can be added to any of the packages for $5 per month.
The service will include personalised advertising to help provide additional revenue.
The content on the service includes most of the major US broadcast networks - except CBS - and a range of cable networks through deals with 21st Century Fox, Disney and Time Warner.
AT&T has also teamed up with MCN Fullscreen Media to make the service available to mobile video users on its network.
The third option, FreeVIEW, is available within the DirecTV Now app and offers a sample of on-demand content from Audience Network, Otter Media and other channels on the main service.
“We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way,” said John Stankey, CEO, AT&T Entertainment Group.
“Our new customer-centric offers show that mobility and entertainment are better together.”