Amazon Prime Video has won the worldwide streaming rights for the Next Gen ATP Finals, taking place in Milan this November.
Starting in 2017, Amazon will have worldwide OTT rights (excluding China), and the full exclusive rights in the US, to the new event which is held in partnership with the Italian Tennis Federation and the Italian National Olympic Committee.
The deal, which expires at the end of 2018, includes a commitment from Amazon to show all Next Gen ATP Finals matches produced by ATP Media. ATP has also produced three documentaries that will air on Amazon Prime Video.
The Next Gen ATP Finals is a new tournament where the best of the male tennis players aged 21 and under compete against one another.
Chris Kermode, ATP executive chairman and president, said: “Innovation is at the heart of everything we’re doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to that. Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport & entertainment.”
“We know live sports attracts a passionate fan base, many of whom are Prime members," said Greg Hart, vice president of Amazon Video. “We are thrilled ATP has awarded distribution rights to Amazon, showing their commitment to streaming live sports.”