As part of the big Apple announcement about its latest phones, watches and TV services, the company also revealed its new Apple TV 4K will stream both sports and news.
The updated TV App for Apple TV and iPad and iPhone will also include a new sports tab that will let users see which live and upcoming games are available, and an option to view real-time scores.
It is also expected to include a streaming news channel.
Apple has also configured the UI for the new Apple TV device to deliver 4K-quality images.
Apple will also offer 4K titles on iTunes for the same price as content offered in HD, and is offering to auto-upgrade existing HD movie libraries to 4K for no extra charge.
Apple TV 4K will also support 4K streaming libraries from OTT services such as Netflix, and plans to do the same with Amazon Prime Video later this year.
The new box will also be faster, as it will run on the A10X fusion chip, the same that runs the iPad Pro, and the CPU on the Apple TV 4K will deliver graphics two times faster than the current-gen Apple TV.
The Apple TV app will be initially available in the US, Australia and Canada. The TV app offers streaming services, dependant on location. The app will make its way to France, Germany, Norway, Sweden and the UK by the end of the year, said Apple.