The adaptation of Neil Gaiman's American Gods is among the most-watched TV series on the UK version of Amazon Prime.
The show is one of the most downloaded series on the SVoD platform in the UK this year, alongside Black Sails, Lucifer, Parks and Recreation, Peppa Pig and The Grand Tour.
Amazon has announced Friday 28th July as Download Day, when it expects more content to be downloaded and stored for offline viewing by customers than any other day of the year.
Download Day coincides with the busiest travel week of the year in Britain, as school holidays get underway and families head off on summer vacations. The peak viewing time for the downloaded content will come during people’s vacations, not during the journey there, Amazon said. It forecasts August 2nd as the high point for consumption.
“The most downloads we see are on a Sunday; people commute and are planning for the week, and maybe they binge-watched over the weekend,” Prime Video’s Europe boss, Jay Marine, told Variety.
“The lowest level is on Saturdays. Lots of time downloads are in batches; you can start multiple downloads and it cues up. You don’t have to [trigger] one at a time – that was important.”
Marine also confirmed the second series of The Grand Tour will be released on a weekly basis rather than all at once.
The most popular TV downloads in the UK in 2017 to date (alphabetical order):
- American Gods
- Black Sails
- Parks and Recreation
- Peppa Pig
- Sneaky Pete
- The Grand Tour
- The Man in the High Castle
- The Walking Dead