eMedia Network has implemented Akamai Technologies’ Media Delivery Solutions to deliver broadcast-quality video and radio content on its OTT/IPTV platform, iON.
eMedia specialises in digital video broadcasting, distribution and monetisation of multicultural television and radio content, and its shift to Akamai has reportedly helped eMedia gain subscribers and partners, as well as reach new audiences.
“We are serving a small, niche market so quality is key because the community talks. If we do not offer the best service, in time, no one will watch our programming,” said Mark Lobwein, executive chairman of eMedia Network.
“By being on the Akamai platform, we can serve all networks and all devices efficiently and at broadcast quality,”
“Together with our network partners and Akamai, we are wowing audiences around the world with interactive experiences that are at the forefront of online video.”
Delivering over 100 linear channels, eMedia will utilise Akamai Media Services Live and Adaptive Media Delivery. The latter is designed to ensure content is delivered at optimal quality, whilst automatically adjusting to multiple network types and varying connection speeds.
Akamai’s cloud-based Netstorage also allows eMedia partners to offer catch-up and on-demand services.
“eMedia is showing how OTT providers can partner with Akamai to execute on innovative business and technology models that bring compelling, valuable content to targeted audiences at the high level of quality that they’ve come to expect,” said John Bishop, CTO of Media at Akamai.
“The combination of Akamai’s Media Delivery Solutions and pervasive CDN support the quality and scale that eMedia requires to satisfy existing partners and viewers, while expanding the reach of its OTT/IPTV service to new customers around the world.”