Video content management and distribution company Zype has announced the US Patent and Trademark Office has awarded it a patent titled Technologies for On-demand Content Player Selection.
The patent covers Zype technology that allows video publishers to deliver customised content based on consumer geolocation, device type and/or other business rules to expand distribution points and increase monetisation opportunities.
The technology supports Zype’s open API strategy and strengthens how customers can render video players on websites and apps based on business rules.
“This patented technology reflects our relentless drive to help video publishers operate at the highest level through simplified and automated workflows,” said Ed Laczynski, CEO and co-founder at Zype. “The Zype platform empowers video publishers of all types to better connect with customers — opening up new opportunities to deliver great on-demand viewer experiences that support business growth.”