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Vewd, Intertrust introduce next-gen content protection for HbbTV

Aims to accelerate time-to-market for operator HbbTV deployments

Vewd has joined forces with DRM technology company Intertrust on the pre-integration of XCA in Vewd Core to reduce cost and accelerate time-to-market for operator HbbTV deployments.

Based on the Marlin DRM open standard, Intertrust ExpressPlay XCA offers content protection technology to power broadcast or hybrid TV services. XCA’s Cloud architecture supports both one-way and two-way networks, offering converged OTT and broadcast support. The Cloud-based XCA service works in concert with ExpressPlay DRM to provide complete coverage of DRM technologies for the OTT part of hybrid services, which scales content services across the widest range of devices.

Initially focused on HbbTV technology, the companies said the solution will soon extend to other use cases, including ATSC 3.0. 

“Consumers expect to push a button on a remote control and see a show,” said Guido Cugi, head of Media Technology Solutions, Intertrust. “At the same time, content creators expect their rights to be protected regardless of format. We designed ExpressPlay XCA to support a seamless user experience, protect creators’ rights and provide a highly cost-effective and easy-to-deploy solution for operators that is sensitive to the hybrid world.”

“HbbTV has improved how hundreds of millions of people enjoy TV,” added Frode Hernes, SVP of Product Management, Vewd, and HbbTV Association board member. “Because XCA delivers scale with a card-less solution, operators naturally want it available in the HbbTV stack. With Intertrust, we’re first to market with XCA in HbbTV.”