Switch Media has announced the launch of its new VoD2Live solution, which aims to make it easier for content companies to launch custom dynamic linear OTT channels.
VoD2Live uses the broadcaster’s existing library of VoD assets to create a broadcast-equivalent channel without the need for playout software, live video encoding or to re-ingest the media.
The solution is also able to provide personalisation of channels, including programming and ads based on viewer location, demographics or viewing behaviour.
According to the company, VoD2Live can be used on pop-up OTT linear channels as well as existing live linear channels by broadening distribution to other markets.
Luke Durham, CTO of Switch Media said, “VoD2Live is another example of how we address some of the most intricate broadcaster requirements in a continually shifting technology landscape. It’s a simple yet dynamic product that provides broadcasters with a highly cost-efficient and technologically elegant way of generating live linear OTT channels in minutes.”