Supponor has announced a new licensing agreement with Mediapro, allowing continued use of Supponor’s virtual advertising technologies.
These include DBRLive (Digital Billboard Replacement) virtual LED perimeter replacement product and NSA (Natural Scene Augmentation) virtual carpets product.
Mediapro has deployed DBRLive in LaLiga matches since 2015, and NSA since 2017. Both products have been upgraded to include UHD/4K technical standards.
The extension agreement follows a recent deal between Supponor and FC Barcelona, and includes a provision for Mediapro to offer virtual services to other sports federations based in Spain.
“Supponor technology gives us the ability to sell bespoke, targeted advertising on international feeds of La Liga games in an increasingly global marketplace,” said Julian Fernandez, commercial department, Mediapro. “It means we can tailor global sponsorship packages to take account of local tastes and language as well as sell regional and local advertising packages to new brands.”
“This multi-year renewal is a great vote of confidence from both Mediapro and La Liga in our virtual advertising technology platform, our operations and our team,” added James Gambrell, CEO, Supponor. “It confirms our position as the preeminent provider of virtual advertising technology and solutions in live sport. We look forward to working alongside Mediapro to expand their service beyond La Liga and into other leagues and federations across Spain’s vibrant sports sector.”
