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Paywizard rebrands, Avid’s “freemium” tools hit two million downloads

TVBEurope rounds-up today's key technology news

Subscriber intelligence specialist Paywizard is relaunching under the new name, Singula Decisions.

The relaunch coincides with a new version of the company’s Singula Subscriber Intelligence platform, which employs artificial intelligence and machine learning techniques enable users to engage with their subscribers.

“The ethos of Singula Decisions is simple: we combine our team’s extensive domain knowledge and practical experience with artificial intelligence and machine learning techniques, turning subscriber data into something so tangible that it will transform the way TV operators engage with their subscribers,” said Bhavesh Vaghela, Singula Decisions’ chief executive.

Avid’s ‘freemium’ tools reach two million downloads

Avid has revealed the free versions of its Pro Tools | First, Media Composer | First and Sibelius | First software have been downloaded two million times.

According to the company, downloads of its “freemium” offerings has more than doubled since 2018.

“With more than two million downloads to date, our free creative tools strategy is attracting people who want to express their ideas, tell their stories in the most powerful way possible and begin their lifetime journey as career creators that stay with Avid,” said Jeff Rosica, Avid CEO and president. “Our First offering lets new generations of audio and video enthusiasts easily begin to explore their creativity for free through the technology that is the industry-standard virtually everywhere in media and music. Our First tools continue to be a major success for the company, and with the conversion rates we’re seeing from this freemium offering to paid subscription plans, this strategy has proven to be a significant contributor to driving our strong subscription growth.”