Over half of the companies operating within the media and entertainment sector say they intend to invest in 4K, UHD, HDR, WCG and HFR in the next year, according to new figures from SMPTE.
According to the organisation's annual Innovation and Technology in Media and Entertainment Survey, 56.28 per cent of the 200+ respondents said they will invest in what SMPTE calls the 'Better Pixels Project' in the next 12 months.
The category of Professional Media over Managed IP Networks also scored highly with respondents, some 61.58 per cent said they would invest in the next year. Over 40 per cent said they would invest in machine learning and AI. Meanwhile, 80 per cent of respondents said they view AI and machine learning as a vital issue for the M&E tech industry.
Nearly 80 per cent of respondents said they view 4K, UHD, HDR etc as an important issue for their organisation, and 90 per cent said they see it as important for the industry.
The full survey report can be found here.
"The M&E sector has always been at the forefront in adopting technologies that have a dramatic impact on consumers' relationship with content," said SMPTE executive director Barbara Lange.
"The SMPTE 2018 Innovation and Technology in Media Entertainment Survey confirms this understanding, describing an industry that is ready to explore how new technologies change the way storytellers connect with audiences. Survey results also convey that the M&E sector is investing in emerging technology that will further transform the way content is created, distributed, and consumed."