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New association aims to promote 8K

Aims to promote 8K TV and content, as well as educate consumers and professionals about the 8K ecosystem

Four major consumer electronics companies have joined forces to create the 8K Association (8KA), which aims to promote 8K TVs and content.

The founding members include Hisense, Panasonic, Samsung Electronics and TCL Electronics. Samsung Display is in the process of joining the association.

The association said the companies recently signed a memorandum of understanding to advance their common vision.

“The 8K Association will not only provide an effective introduction to 8K technology but will also accelerate the beginning of the 8K era,” said Hyogun Lee, executive vice president of Visual Display Business at Samsung Electronics. “By leading the early stages of ecosystem development, Samsung will further solidify its global leadership in the 8K market.”

As well as promoting 8K TV and content, the association will look to educate consumers and professionals about the 8K ecosystem; work to secure 8K content for members; encourage OTT and other content distributors to develop 8K offerings; facilitate communications towards promoting commercialisation of 8K; develop initial technical requirements for 8K input signals; and develop 8K categories and minimum image quality specifications.

The early focus of the association will be to support early commercialisation and adoption of 8K TVs.