YouTube has begun testing AV1, a next-gen, royalty-free codec that claims to have a 30 per cent bit-rate efficiency edge over current technologies such as VP9 and HEVC.
Matt Frost, head of strategy and partnerships for Chrome Media at Google, said small volumes of video in the AV1 format, largely for testing purposes, is already available via YouTube, reports Multichannel.
The 1.0 release is the first stage in this important process. “We have the code; it’s frozen,” Frost said.
Meanwhile, Netflix will begin streaming in AV1 later this year, said Mark Watson, the SVoD's director of streaming standards, during NAB Show's first Streaming Summit.
Watson said he expects devices with AV1 decoding to be available in 18 months.
Also at the Streaming Summit, PlayStation Vue's Dwayne Benefield also revealed about 70 per cent of streaming of the PS Vue service now takes place on non-PlayStation devices.
Live TV viewing makes up for about 80 per cent of viewing time on the service, reports Multichannel.
Artificial Intelligence could determine a film's promotional poster according to Deep Vision, a computer vision solutions company.
According to the Las Vegas Review Journal, software could scan a frame from every second of a film and use artificial intelligence to recognise the emotion of the scene, the actors on screen, even thousands of objects. Then it chooses the ones most likely to evoke a user to click.
Deep Vision's Rafael Szuminski said that in the company's testing, videos with customised thumbnails were 10 per cent more likely to be viewed. And the percentage increases if the computer already knows users’ interests or what kind of images they clicked on in the past.