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LaLiga teams with Microsoft GSIC on global technology start-up competition

Competition includes media category looking at innovation in OTT, broadcasting, second screens, graphics, analysis and piracy

LaLiga has joined forces with Microsoft’s Global Sports Innovation Center to launch a global competition to find the best technological developments in the sport and entertainment industry.

The project aims to “empower digital talent developing disruptive solutions in the football, sports and entertainment industry” which can help continue LaLiga’s growth in the field of technology and innovation.

The solutions presented in the competition must be based on four cornerstones:

  • Media: OTT, broadcasting, social media, digital content, new media, digital marketing, second screens, graphics, analysis, piracy
  • Fan engagement: fan profiles, social media, electronic sports, gamification, social listening, community, commercialisation, VR/AR/MR, digital games
  • Smart venues: security, fan engagement, ticket sales, fan experience, food and beverages, connectivity, cashless payments, access control and guest management
  • Sports performance: analysis, sports training materials, injury prevention, health and lifestyle, research

Minerva Santana, LaLiga’s innovation director, said: “At LaLiga we are committed to the development of the best technological innovations that help to improve the experience of our fans and the technological growth of our clubs. With this kind of initiative, we reassert our commitment to empowering talent in the football industry.”

More details about the competition can be found here.