Jump has announced the commercial release of its Jump data-driven UX solution.
Created to provide video service providers with an intelligent and dynamic process with which to enrich the user experience, the Data-Driven UX solution harnesses the power of the Jump TV customer insight platform and the Accedo One video experience platform.
Jump customers will now be able to leverage their customer data to provide a data-driven dynamic user experience, thereby enhancing the personalisation service they offer their customers and improving engagement and retention levels.
“Today end users’ expectations for an enjoyable user experience include a high level of personalisation. Video services generate more data than ever before that could be used to personalise their service. Unfortunately, most video providers face challenges when it comes to turning data into valuable insights and using it to fuel innovative ways to meet these end-user expectations,” said Jerónimo Macanás, CEO and co-founder of the Jump.
“Our data-driven UX solution, hand in hand with our leading partners, helps video service providers address this specific challenge and provide a high-performing and personalised user experience that leads to an overall increase in ROI.”