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Jaunt expands XR platform with renewed R&D efforts

Company’s new storytelling technology looks to bring scalable AR production and distribution to brands and publishers

Jaunt Inc. has announced new research and development initiatives that support its growing Jaunt XR Platform, a B2B solution that enables partners to distribute augmented, virtual, and mixed reality content through their own applications and channels.

The company’s latest technology offers volumetric content as another medium for its partners to tell stories and create IP. Volumetric capture makes it possible to film a subject from a 360-degree perspective, then output an avatar that matches the subject’s appearance, movements, and vocals in the form of a shareable, to-scale augmented reality asset.

Jaunt’s proprietary approach utilises a simple capture stage with a streamlined setup, and leverages the same streaming technology it developed for delivering high-quality VR and AR experiences. Other initiatives in the pipeline include additional volumetric streaming capabilities, immersive content driven by machine learning, and technologies foundational to enabling premium XR experiences.

Initially announced at the end of 2017 with Sky established as a major customer, the Jaunt XR Platform allows augmented reality assets, virtual reality content, and 2D assets to be delivered across devices and live side-by-side with existing media libraries.

“At Jaunt, we’re always thinking about expanding the boundaries of storytelling by exploring the full immersive content spectrum; from virtual reality, to augmented & mixed reality, volumetric, and even new formats that our advanced development teams are working on,” said Arthur van Hoff, Jaunt CTO and founder. 

“But our primary focus is empowering our partners to harness these evolving technologies, using the Jaunt XR Platform as the foundation for delivering their cutting-edge immersive content. Our ongoing research and development will serve as a cornerstone of the XR Platform’s evolution, and our volumetric capabilities are only the first step in this initiative.”

“Standing as one of the early, major players in the virtual and augmented reality space, we’ve taken our consumer-facing technology and storytelling capabilities and made them available to our partners,” van Hoff added. “Our B2B focus addresses a need for companies to be able to deliver AR and VR, and we see our XR Platform’s real-time volumetric capabilities as yet another avenue for them to share engaging stories through their own channels. It’s just one of the ways we’re continuing to push the boundaries of XR content at Jaunt.”