IABM introduces new industry model

The BaM Content Chain: from Creator to Consumer is aimed at technology buyers, users and vendors
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The IABM has launched the BaM Content Chain: from Creator to Consumer, which aims to provide a flexible, extensible model to accommodate the fast-changing business environment within the broadcast and media industry. 

It is aimed at technology buyers, users and vendors to help them adopt the most creative and efficient operational processes and choose the best tools and technology.

The BaM Content Chain serves four primary economic functions:

- Building a common understanding of the creative, technical and economic activities addressed by the industry. This enables changes to be tracked and understood

- Underpinning the valuation of the addressable market for different types of technology products and services – now and into the future. It looks at this from both ends – spending by technology buyers, and revenues of vendors

- Aiding discovery of potential solutions/vendors by prospective buyers, making it clear who sells what, and which products fit which niche

- Creating a blueprint for building a modern content supply chain – optimising workflows and operations to deliver content from creator to consumer efficiently across multiple formats and platforms

“The BaM Content Chain: from Creator to Consumer, will change the way we look at our industry," said Peter White, CEO, IABM.

"It is the result of a major project undertaken by IABM to redefine the broadcast and media content supply chain as the industry continues to transform. It had become clear that the previous industry model, based around product categorisation, was not able to reflect the enormous changes our industry has gone through – and will continue to go through into the future. There has been a fundamental change throughout the industry from a ‘push’ model to one where the consumer can now ‘pull’ just the content they want, wherever and whenever they want it."

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