Ericsson Media Solutions launches UHD MediaFirst - TVBEurope

Ericsson Media Solutions launches UHD MediaFirst

Software-based, multi-application media processing and encoding platform is designed to deliver the UHD experience from content to camera
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Ericsson Media Solutions has launched its MediaFirst End-to-End Ultra High Definition (UHD) solution, a software-based, multi-application media processing and encoding platform that deliver UHD content from camera to consumer, across the entire media delivery landscape.

It included an AVP System Encoder to deliver MPEG-2 and MPEG-4 AVC and HEVC efficient compression; MediaFirst Content Processing for low latency 4K HEVC decoding across the evolving HDR standards and MediaFirst Video Processing packaging and encoding for on-demand and live.

Other features of the solution include:

- MediaFirst Content Processing delivers ‘no compromise’ UHD TV decoder with high bitrate, superior low latency 4K HEVC decoding and future proofing flexibility for current and evolving HDR standards

- MediaFirst Video Processing packaging and encoding for on-demand and live, enables the distribution, personalisation and monetisation of multiscreen high-quality UHD HDR video services, and supporting tone mapping conversion required for SDR displays

Boris Felts, head of products and solutions at Ericsson Media Solutions, said: “As ownership of 4K/UHD and HDR ready TV sets increases, each generation of portable device is pushing the limits of screen resolutions. There is a huge opportunity for operators to differentiate by delivering more immersive and high-quality viewing experiences. Our innovative and complete End-to-End UHD processing solution is the first on the market to unlock this potential. It enables operators to use elements of the Ericsson MediaFirst Video Processing platform to provide greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive UHD video experiences.”

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