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Arqiva deploys hybrid TV service for Immediate Media

Makes Immediate Media's craft shopping channels available 24 hours a day

Arqiva has launched a new hybrid TV service on its digital terrestrial television (DTT) platform for Immediate Media Co.

Via two new IP portals, the company has added Immediate Media’s craft shopping channels Sewing Quarter and Jewellery Maker to its DTT platform.

By moving Jewellery Maker to its COM7 multiplex and Sewing Quarter to the COM6 multiplex, Arqiva has made both channels available 24 hours a day via the red button.

Arqiva director of strategy and ventures Laurie Patten said: “Our work with Immediate Media is another example of the strength of the DTT platform, and the ability to bring together the benefits of DTT and IP-delivered services to offer the most seamless and efficient viewing experience.”

Immediate Media group managing director Andrew Gabriel added: “As our specialist craft channels Sewing Quarter and Jewellery Maker continue to grow in popularity, we wanted to tap into new audiences and reward our viewers with fast, consistent access to the content they want to watch, whenever they want to watch it.

“Arqiva is a trusted long-term partner, and we knew we could rely on them to help us develop a service that is reliable, user friendly, and most importantly gives easy access to our content 24 hours a day, seven days a week.”