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Amagi debuts live events orchestration platform

Blizzard employs cloud-based technologies

Amagi has announced the launch of Blizzard, which helps medium-sized TV networks and digital media companies to broadcast live events.

Blizzard is designed to reduce infrastructure costs while offering flexibility, efficiency and scale using cloud-based technology, Amagi said.

The platform ingests onto the cloud, multiple input streams, including audio/commentary, video streams and graphics keys, from multiple sources anywhere in the world and makes these available to a remote human operator through a web browser interface. Operators are able to prepare event run-downs offline and during the event signal ad-breaks, commercial/scorecard graphics, rich metadata for ad-insertion, editing and for upstream usage.

“More mid-tier TV networks and new-age ‘digital first’ media companies are venturing into live content across sports, news and reality entertainment shows. However, cost prohibitive infrastructure and complex operational requirements are limiting the scope and content portfolio for many of these broadcasters,” said Deepakjit Singh, CEO, Amagi. 

“By moving the entire live orchestration to the cloud, Amagi Blizzard platform makes live broadcasting simpler and cost-effective yet delivering the same on-premises superlative content experience for the viewers. A true game-changer for the broadcast industry.”