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Accedo to test new AI project with ITV

Prototype will leverage the emotional triggers of viewers to deliver personalised cover art

Accedo has announced a project with ITV to use artificial intelligence to automatically generate cover artwork which is likely to appeal best to a given user segment.

The project – which will be tested with a focus group of ITV users – follows a prototype developed on top of the Amazon Web Services cloud platform to leverage the emotional triggers of viewers to deliver personalised cover art and in turn increase user engagement and video consumption. It has initially been tested on a number of video samples, generating thumbnails for different artwork strategies, such as focusing on main characters or the mood of the user, for example.

The focus group with ITV’s customers will aim to evaluate in depth emotional reactions to a different set of pre-generated thumbnails. The observations will be the baseline for a prototype set of rules to preselect relevant thumbnails, such as key characters in the episode, key elements in the episode’s description, or key scenes.

The prototype combines the learning-based image and video capabilities of Amazon Rekognition with the video experience platform, Accedo One, content management solution, Accedo Publish and A/B testing platform, Accedo Optimize, to dynamically create, test, and adapt artwork, based on a number of different criteria.

Michael Lantz, CEO, Accedo, said: “Video services are gradually putting more and more effort into personalising services in numerous ways, from personalised ads to content recommendations. This technology has the potential to revolutionise that personalisation. Collaborating with ITV gives us not only the content to test our prototype on, but also the reality check our innovation ideas need to make sure they address an existing challenge in a way which will have a positive impact on our customers’ business.”

Accedo will be demonstrating the prototype on its booth 14.E10 at IBC from 14th to 18th September.