How the rise of OTT is helping TV get into its best-ever shape
By Mark Hudson, head of business intelligence, TVSquared
Don’t miss an opportunity: Why data is the key to creativity
By Marlene Grimm, analytics manager at TVSquared
Changing perceptions: TV is an optimised marketing channel
With a prime-time 30-second ad on ITV costing between £10,000 and £30,000, and a commercial during one of Channel 4’s prime shows costing an...