Media Delivery
How content providers can generate success with OTT
TVSquared's Marlene Grimm explains how media owners can help advertisers find the optimal combination of linear and OTT.
TVSquared
Features
How the rise of OTT is helping TV get into its best-ever shape
By Mark Hudson, head of business intelligence, TVSquared
Features
Don’t miss an opportunity: Why data is the key to creativity
By Marlene Grimm, analytics manager at TVSquared
Features
TV’s role as a modern-day marketing channel
Kevin O'Reilly, chief strategy officer, TVSquared, looks at where TV sits in the ever-changing media landscape
Analysis
Audience fragmentation and TV’s role
TVSquared's Daniel Gulick looks at IP tracking, optimisation and price points
Analysis
Changing perceptions: TV is an optimised marketing channel
With a prime-time 30-second ad on ITV costing between £10,000 and £30,000, and a commercial during one of Channel 4’s prime shows costing an...