Features
Don’t miss an opportunity: Why data is the key to creativity
By Marlene Grimm, analytics manager at TVSquared
TVSquared
Features
TV’s role as a modern-day marketing channel
Kevin O'Reilly, chief strategy officer, TVSquared, looks at where TV sits in the ever-changing media landscape
Analysis
Audience fragmentation and TV’s role
TVSquared's Daniel Gulick looks at IP tracking, optimisation and price points
Analysis
Changing perceptions: TV is an optimised marketing channel
With a prime-time 30-second ad on ITV costing between £10,000 and £30,000, and a commercial during one of Channel 4’s prime shows costing an...