Media Consumption
Amazon, Disney, Netflix, WBD sign up to Thinkbox
“This is a hugely positive way to start 2024. Commercial TV is growing and stronger together," said Thinkbox CEO Lindsey Clay
TV Advertising
Adtech
Unlocking your monetisation potential with trusted ad insertion technology
Dimitri Tarassenko, SVP, product development at LTN, explains how, with the right flexible and efficient advertising workflows in place, content providers can generate key...
Media Delivery
Channel 4 launches attribution platform
The new TV attribution platform which is exclusive to Channel 4, has been developed by 4Sales partners with ViewersLogic and will provide advertisers with...
Media Consumption
Is traditional TV advertising dead?
As AVoD and FAST services continue to rollout, traditional TV providers will need to provide a more holistic offering to keep advertisers on board,...
Business
TV advertising ‘unlikely to recoup 2020’s losses until next year’
Wider TV market lags behind UK media landscape, but VoD advertising is bouncing back
Business
TV ad spend to suffer 46.6% decline in Q2
Stark evidence of COVID-19's impact on media ad spend as report forecasts TV ad spend decline of 46.6% in Q2, with VoD seeing slump...
Business
Brexit taking its toll on TV advertising
Enders Analysis predicts 5 per cent drop Y-on-Y in TV advertising
Features
Don’t miss an opportunity: Why data is the key to creativity
By Marlene Grimm, analytics manager at TVSquared
Data Centre
TV to represent 80 per cent of global video ad spend by 2023
New report from Strategy Analytics
Videos
Data Centre
TV ad spend in Germany dropped in 2017, yet digital will continue to grow
Advertising on TV went below 25 per cent of total media spend in 2017
TVBEverywhere
Channel 4 announces world first in AI TV advertising
Technology enables brand’s adverts to be placed next to relevant scenes in a linear TV show
Features
How technology is bridging the gap between advertising and TV
By Ryan Reed, director of innovation, TV and video, Lotame
Data Centre
“Second Screening” while watching TV increases ad effectiveness
Improves the viewer’s chances of following up on an advert by 75 per cent
Features
Are you ready for the platinum age of TV advertising?
By Marie Giesbert, vice president, Marketing, FreeWheel, a Comcast company
Features
TV’s role as a modern-day marketing channel
Kevin O'Reilly, chief strategy officer, TVSquared, looks at where TV sits in the ever-changing media landscape
Business
Netflix ‘costs TV networks billions in lost advertising revenue’
New report suggests SVoD platform takes $3-6 billion away from networks each year
Business
UK TV ad revenue grows in 2016
Increase represents the seventh year in a row that TV advertising revenue in the UK has risen.
TVBEverywhere
Civolution’s Teletrax to deliver live ad placement at Super Bowl
Civolution’s Teletrax will offer TV-synced contextual multiscreen advertising during Super Bowl XLIX, starting 1 February.
Business
TV advertising expenditure to double in Latin America, Middle East & Africa
Global TV advertising expenditure will reach $236 billion in 2020, up by 38 per cent - or $64 billion - from 2013 and up...
Analysis
Ofcom publishes advertising consultation
Ofcom has published a consultation document detailing various approaches to the enforcement of TV advertising schedules. The consultation is designed to explore the options...