TV advertising ‘unlikely to recoup 2020’s losses until next year’
Wider TV market lags behind UK media landscape, but VoD advertising is bouncing back
Don’t miss an opportunity: Why data is the key to creativity
By Marlene Grimm, analytics manager at TVSquared
TV to represent 80 per cent of global video ad spend by 2023
New report from Strategy AnalyticsVideos
TV ad spend in Germany dropped in 2017, yet digital will continue to grow
Advertising on TV went below 25 per cent of total media spend in 2017
Channel 4 announces world first in AI TV advertising
Technology enables brand’s adverts to be placed next to relevant scenes in a linear TV show
How technology is bridging the gap between advertising and TV
By Ryan Reed, director of innovation, TV and video, Lotame
“Second Screening” while watching TV increases ad effectiveness
Improves the viewer’s chances of following up on an advert by 75 per cent
Are you ready for the platinum age of TV advertising?
By Marie Giesbert, vice president, Marketing, FreeWheel, a Comcast company
Netflix ‘costs TV networks billions in lost advertising revenue’
New report suggests SVoD platform takes $3-6 billion away from networks each year
Civolution’s Teletrax to deliver live ad placement at Super Bowl
Civolution’s Teletrax will offer TV-synced contextual multiscreen advertising during Super Bowl XLIX, starting 1 February.
TV advertising expenditure to double in Latin America, Middle East & Africa
Global TV advertising expenditure will reach $236 billion in 2020, up by 38 per cent - or $64 billion - from 2013 and up...