Broadcasters “falling behind streaming services” on targeted advertising
“Cloud has been surrounded by many misconceptions over the years which have deterred broadcasters from adopting it"
targeted advertising
Technology
AWS powers ad insertion for FranceTV Publicité
Provided targeted ad delivery for Tour de France OTT coverage
Data Centre
Targeted advertising “halves rate of channel switching”
Viewers 10 per cent more likely to remember a targeted advert
Technology
AdScribe, Mediaset Group partner for targeted advertising
Engage Studio lets operators build and deploy campaigns faster and with more creative freedom
Business
Sky, Virgin Media announce partnership
Strategic partnership aims to accelerate brand-safe targeted advertising