Media Delivery
HbbTV upgrades test suite adding DRM and local test cases
The Test Suite provides an essential resource for manufacturers, ensuring TV sets and set-top boxes comply with the latest HbbTV specifications
targeted advertising
Adtech
Opinion: How streaming sports give advertisers the chance to be more personalised and targeted
Dave Dembowski, senior vice president of global sales at Operative, explains how streaming represents an opportunity for advertisers to reach more effectively
Media Delivery
HbbTV Association: DVB-I and Targeted Advertising driving new HbbTV services
Findings come from the HbbTV's Symposium, which took place in Naples at the end of November
Media Consumption
Why balancing digital opportunities is vital to broadcaster survival
As online consumption grows and targeted ads become more important, Smart AdServer chief strategy officer Romain Job says going hybrid is paramount to future-proof...
Media Delivery
Broadcasters “falling behind streaming services” on targeted advertising
“Cloud has been surrounded by many misconceptions over the years which have deterred broadcasters from adopting it"
Technology
AWS powers ad insertion for FranceTV Publicité
Provided targeted ad delivery for Tour de France OTT coverage
Data Centre
Targeted advertising “halves rate of channel switching”
Viewers 10 per cent more likely to remember a targeted advert
Technology
AdScribe, Mediaset Group partner for targeted advertising
Engage Studio lets operators build and deploy campaigns faster and with more creative freedom
Business
Sky, Virgin Media announce partnership
Strategic partnership aims to accelerate brand-safe targeted advertising