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Dave Dembowski, senior vice president of global sales at Operative, explains how streaming represents an opportunity for advertisers to reach more effectively
Findings come from the HbbTV's Symposium, which took place in Naples at the end of November
As online consumption grows and targeted ads become more important, Smart AdServer chief strategy officer Romain Job says going hybrid is paramount to future-proof...
“Cloud has been surrounded by many misconceptions over the years which have deterred broadcasters from adopting it"
Provided targeted ad delivery for Tour de France OTT coverage
Viewers 10 per cent more likely to remember a targeted advert
Engage Studio lets operators build and deploy campaigns faster and with more creative freedom
Strategic partnership aims to accelerate brand-safe targeted advertising