Business
Sky, Virgin to launch AdSmart in July
AdSmart will allow advertisers to target a potential audience over time of more than 30 million viewers
Targeted ads
Business
Sky, Virgin Media announce partnership
Strategic partnership aims to accelerate brand-safe targeted advertising
Opinion
Targeted ads monetisation will drive mobile TV and video future
Traditional TV commercials target massive segments of the audiences. However, OTT TV format, unlike its predecessors, includes redistribution of the video content by request...