Adtech
Adtech company Mediaocean to acquire software platform Innovid
The deal is expected to see Innovid merge with Flashtalking, acquired by Mediaocean in 2021, to create a global independent omnichannel ad-tech platform
innovid
TVBEverywhere
Roku, Innovid partner on new TV measurement tool
Aims to quantify reach and frequency across linear and OTT inventory
TVBEverywhere
Channel 4 introduces ‘European first’ in VoD ad targeting
Dynamic TV allows brands to deliver bespoke ads based on specific criteria
Business
Innovid secures Cisco funding to advance digital video solutions
Innovid has announced Cisco Investments as a new investor in the company.