Media Consumption
Addressable TV industry predicted to reach $87 billion in next three years
The report by Ampere Analysis suggests new technologies such as generative AI may begin to support the creative process in the next few years...
GroupM
TVBEverywhere
Time spent online predicted to overtake TV viewing in 2018
New report suggests time spent online globally will overtake TV for the first time
Business
UK TV advertising set to decline for first time in five years
GroupM suggests revenues will fall in 2017 before stabilising in 2018