Adtech
Stage two of roadmap to support growth and development of programmatic TV in Europe underway
The programme aims to help programmatic TV scale across Europe’s largest advertising markets
Google Ad Manager
Artificial Intelligence
Vodafone’s Giga TV to integrate Google Cloud’s artificial intelligence
Google Ad Manager is also expected to be integrated into Giga TV in order to create a better advertising experience, said the two companies
Media Delivery
Virgin Media boosts digital ad strategy with Google Ireland
Ireland's leading commercial broadcaster has partnered with Google Ireland on what is described as a first-of-its-kind integration of Pause Ads for Google Ad Manager