TVBEverywhere
Paywizard, Genius Digital partner on pay-TV customer insights
Companies aim to offer "holistic view" of the customer lifecycle
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Companies aim to offer "holistic view" of the customer lifecycle
Genius Digital has published a next-generation version of its Big Data Market Map. The audience analytics company aims to enable operators to more comprehensively understand
Following a further round of investment, GfK has become the majority shareholder in Genius Digital, which specialises in capturing, analysing and applying viewer data for the TV industry.