TVBEverywhere
Paywizard, Genius Digital partner on pay-TV customer insights
Companies aim to offer "holistic view" of the customer lifecycle
genius digital
Production & Post
A next-generation Data Market Map
Genius Digital has published a next-generation version of its Big Data Market Map. The audience analytics company aims to enable operators to more comprehensively...
IBC
Harnessing big data effectively
Data analytics is helping the TV industry to turn knowledge into actions in order to reduce churn, optimise targeting strategies and launch new services,...
IBC
A galaxy of Feature Areas to explore
Signature to the unique character of the IBC show are the array of free-to-attend Feature Areas which are designed to reflect the constant evolution...
Business
GfK invests in Genius Digital to meet pay TV needs
Following a further round of investment, GfK has become the majority shareholder in Genius Digital, which specialises in capturing, analysing and applying viewer data...