TVBEverywhere
Paywizard, Genius Digital partner on pay-TV customer insights
Companies aim to offer "holistic view" of the customer lifecycle
genius digital
Production & Post
A next-generation Data Market Map
Genius Digital has published a next-generation version of its Big Data Market Map. The audience analytics company aims to enable operators to more comprehensively understand
Business
GfK invests in Genius Digital to meet pay TV needs
Following a further round of investment, GfK has become the majority shareholder in Genius Digital, which specialises in capturing, analysing and applying viewer data for the TV industry.