TVBEverywhere
Gen Z wants “entertaining and unobtrusive” content
App Annie cites Snapchat’s creator shows as strong examples
Gen Z
Data Centre
Gen Z “more willing to pay” for content
Found to prefer personalised and complementary content
Data Centre
Viewers believe pay-TV ‘value gap’ is expanding
New report from Deloitte finds roughly half of pay-TV viewers are unhappy with their service
TVBEverywhere
eSports as popular as American Football with Gen Z
59 per cent of teens and young adults have either participated in a video game competition or played an online video game with multiple...
Data Centre
Gen Z moving away from text-based content and traditional TV
Report compared the media habits of both Gen Z (13 to 17-year-olds) and millennials (18-34)