Media Consumption
Addressable TV industry predicted to reach $87 billion in next three years
The report by Ampere Analysis suggests new technologies such as generative AI may begin to support the creative process in the next few years...
Finecast
Media Consumption
Trust and relevancy: Why there will always be a TV in the living room
Harry Harcus, managing director, UK, Finecast argues the death of the TV has been greatly exaggerated