Media Consumption
Analysis: Viewers are spending more time watching YouTube than Netflix
According to Digital i, daily usage per YouTube account rose from 87.2 to 99.1 minutes between 2024 to 2025, while Netflix dropped from 100.5...
digital i
Media Consumption
Analysts: viewers spending less time watching ‘the big three’ streamers
According to research from Digital-i, the decline in viewing time was led by a drop-off in Netflix usage, but the analysts predict that is...
Media Consumption
Content, not platform: how live sports became the streaming subscription driver
Digital i's chief analytics officer, Matt Ross, discusses the seismic shift in how audiences consume the Olympics and other major live sports
Media Consumption
Analysis: Netflix leads the way in global ad-supported streaming growth
Amazon Prime remains the service with the highest ad-supported tier usage despite a drop in numbers over the period
Media Consumption
Research: Netflix ad tier sees 32 per cent growth in Western Europe
According to Digital i, the UK saw a 34 per cent rise in viewers watching Netflix's Standard with Ads plan
Media Consumption
Opinion: Following the viewer’s journey
Matt Ross, chief analytics officer at SVoD viewing measurement company Digital i, explains why broadcasters and streamers continue to need timely and insightful audience...