Adtech
New initiative launched to “unlock potential of biddable CTV”
Omnichannel platform OpenX has unveiled TV+, in what it said is "the programmatic industry’s first initiative to unlock the full potential of biddable CTV"
CTV
Media Consumption
DoubleVerify, Roku to continue exposing CTV ad fraud
The initiative follows the companies' success in neutralising SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices
Adtech
Advertisers: Let us buy linear and CTV ads together
Imagine Communications' report on Connected TV ad buying also found that over 80 per cent of ad agencies believed that linear-like ad placement control...
Media Consumption
CTV overtakes linear as Europeans’ preferred entertainment platform
In the UK, 72 per cent of ShowHeroes' respondents said they prefer CTV to linear, while in Germany the figure is 81 per cent,...
Business
OB companies CTV and Telegenic to operate under EMG brand
EMG UK CEO Peter Bates discusses the impact of Arena Television's collapse on the OB market
Media Consumption
Connected TV advertising is being wasted. Here’s why.
Cameron Church, founder and CEO of Watching That believes CTV advertising is about to really take off - and there’ll be a lot of...
Media Consumption
Magnite to acquire SpotX in $1 billion deal
Deal will create the largest independent CTV and video advertising platform in the programmatic marketplace
Media Management
Prime Focus Technologies secures another AI patent, CTV puts Phabrix in golf OB vans, and more
TVBEurope rounds up the latest products and solutions news from Prime Focus Technologies, CTV, Phabrix and MediaKind
Media Management
Movistar Plus selects ATEME’s head end, Foundry introduces Nuke Indie
TVBEurope rounds up the latest product and tech news from ATEME, Riedel, 24i and Foundry
Technology
Tappx secures EU funding for “world’s first” PSSAI OTT solution
Powered by AI/ML to analyse original video content and serve contextually relevant content
Technology
FreeWheel releases advertising solution for UK market
Gives marketers reach across OTT, STB VoD, CTV and digital video
News Releases
CTV equips flagship OB11 with RTS intercoms
CTV, one of the largest independent OB companies in Europe, has equipped its three new OB trucks with RTS intercoms.
News
Business
Eastenders goes live with BBC S&PP expertise
BBC Studios and Post Production (BBC S&PP) is providing full technical services and crew for EastEnders Live Week, the week-long celebrations which kick off...
Features
Broadcast talent is rewarded at first-ever TVBAwards
TVBEurope reported the success of its first ever TVBAwards event in October, and a video of the winners' is now available. The grand ballroom...
Analysis
AXON controls and monitors CTV’s OB3 and 11
Axon broadcast’s white paper is just one of hundreds available from NewBay Connect. Launched this year, the website is a digital resource centre for...
Production & Post
CTV equips OB truck with Axon tech
CTV’s 4K-capable OB11 has been fitted out with Cerebrum, AXON's monitoring and control software and its Synapse signal processing equipment.
Production & Post
CTV chooses Leader for OB truck
CTV Outside Broadcast has chosen eight Leader LV 7770 rasterising multi-SDI signal monitors for its new OB 11 truck.
IBC
CTV chooses Imagine for mobile production
European OB company CTV has selected a Platinum IP3 router for mobile production. The router will provide a range of signal processing and multiviewer...